Client: Sainsburys Year: 2022 CDs: Fred + Phil & Joe + Juan Creatives: Bren + Spen Director: Joseph Mann Cakes: Ben Cullen
Awards: British Arrows (gold)
Campaign Big Awards (sponsorship)
Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks.
So naturally we turned some of them into cake. Introducing: Cake or Not Cake?