Bren + Spen

Info

Project: Bake Off Idents
Client: Sainsburys
Year: 2022
CDs: Fred + Phil & Joe + Juan
Creatives: Bren + Spen
Director: Joseph Mann
Cakes: Ben Cullen
Awards: British Arrows (gold)
Campaign Big Awards (sponsorship) Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks.

So naturally we turned some of them into cake. Introducing: Cake or Not Cake?

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