Bren + Spen

Info

Client: Malibu Rum
Year: 2025
CDs: Fred + Phil
Creatives: Bren + Spen
Director: Tim & Eric
Photographer: Lou Escobar
The new brand campaign for Malibu’s Do Whatever Tastes Good platform. We wanted to push back against the glorification of “the grind” — to tell the world to work less and relax more (with a Piña Colada in hand).

We decided the best way to do this was to show the ultimate workaholic/taskmaster doing exactly that: ditching the desk for the deckchair, and feeling all the better for it. 

Brian Cox says ‘CLOCK OFF!’.

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