Project: Don’t Drink & Dive
Client: Malibu Rum
Year: 2024
CDs: Fred + Phil
Creatives: Bren + Spen
Director: Jenny Brough
DOP: Peter Bishop
1 in 4 drownings in the UK are linked to alcohol. As a brand commonly enjoyed on beach holidays, we focused Malibu Rum's responsible drinking efforts on this overlooked issue.

In partnership with the UK’s most decorated Olympic diver (and knitter) Tom Daley, the Royal Life Saving Society (RLSS) and Made with Love (Tom's knitwear brand) we created a range of knitwear to with a simple message.


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