Ray-Ban Clubmaster frames have always been worn by icons. Ray-Ban didn’t want that to change. We were tasked with making sure that didn’t happen. So, we positioned Ray-Ban Clubmaster frames as the eyewear of visionaries; tomorrow’s change-makers. Then collaborated with them to create spots that showed how, through their iconic lenses, these creatives were seeing beyond what is, to what could be.
Each film focuses on a different Visionary’s unique story: where they’re coming from, and perhaps more importantly, where they’re going.
Each film focuses on a different Visionary’s unique story: where they’re coming from, and perhaps more importantly, where they’re going.
Client: Ray-Ban
Year: 2020
Creative Director: Alvaro Sotomayor
Creatives: Brendan Madden & Spencer Llewellyn
Press: Highsnobiety
Year: 2020
Creative Director: Alvaro Sotomayor
Creatives: Brendan Madden & Spencer Llewellyn
Press: Highsnobiety
