1 in 4 drownings in the UK are linked to alcohol. As a brand commonly enjoyed on beach holidays, Malibu wanted to address the issue with a responsible drinking campaign.
So we employed the help of the UK’s most decorated Olympic diver (and knitter), Tom Daley, to create a line of life-saving knitwear that we actually sold, and gave all the proceeds to the Royal Life Saving Society.
So we employed the help of the UK’s most decorated Olympic diver (and knitter), Tom Daley, to create a line of life-saving knitwear that we actually sold, and gave all the proceeds to the Royal Life Saving Society.
Client: Malibu Rum
Year: 2024
Creative Directors: Freddy Taylor & Phillipa Beaumont
Creatives: Brendan Madden & Spencer Llewellyn
Director & Photographer: Jenny Brough
DOP: Peter Bishop
Year: 2024
Creative Directors: Freddy Taylor & Phillipa Beaumont
Creatives: Brendan Madden & Spencer Llewellyn
Director & Photographer: Jenny Brough
DOP: Peter Bishop
