1 in 4 drownings in the UK are linked to alcohol. As a brand commonly enjoyed on beach holidays, Malibu wanted to address the issue with a responsible drinking campaign.

So we employed the help of the UK’s most decorated Olympic diver (and knitter), Tom Daley, to create a line of life-saving knitwear that we actually sold, and gave all the proceeds to the Royal Life Saving Society. 

Client: Malibu Rum
Year: 2024
Creative Directors: Freddy Taylor & Phillipa Beaumont

Creatives: Brendan Madden & Spencer Llewellyn
Director & Photographer: Jenny Brough

DOP: Peter Bishop

2024 © Brendan & Spencer