KFC Russia wanted to shout about their new MyBuckets. We decided to sing about them instead. So, we created a four-man band made from four different Colonels (one for each variety of bucket), called it ‘The Colonels’, and had them warble about their favourite MyBucket.
We used social channels to introduce our four Colonels to the public, then created a competition for them to vote for their favourite member (and bucket) to see who would become the Leader of the Band.
We used social channels to introduce our four Colonels to the public, then created a competition for them to vote for their favourite member (and bucket) to see who would become the Leader of the Band.
Client: KFC Russia
Year: 2020
Creative Director: Scott Smith
Creatives: Brendan Madden & Spencer Llewellyn
Director: Fatal Farm
Year: 2020
Creative Director: Scott Smith
Creatives: Brendan Madden & Spencer Llewellyn
Director: Fatal Farm
